Today I wrote two blogs, filmed two videos and one short. The goal is to publish one of each on multiple platforms every day without fail from now on.
A somewhat surprising discovery is that it turns out the content that takes the longest to consume for the viewers takes the least amount of time to make, and the content that takes the least amount to consume takes the longest time to make.
It actually makes sense now that I think about it. For filming a maths YouTube video, all I have to do is set up OBS and record on it with my iPad, then I import it to CapCut and do some final editing.
For blogs, I have to make extensive use of Canva to generate the right images and graphics and equations. The dragging and dropping actually takes a bit more time than simply writing it out on the iPad because of the different windows I have to open and close. You know copying and pasting within Canva, screenshotting and pasting onto my blog pages. All that adds up.
As for shorts, it’s the shortest form of content. The average person looks at a short for 3 seconds before they swipe away, and my shorts are around 30 seconds each. To capture the attention of viewers, I have to do a lot of edits and animation within that vertical clip. I learnt a lot about transitions, effects, audio, and so on.
All this might seem counter-intuitive, but it makes sense once you start producing content.