So recently there’s a popular video circulating on the internet about the McDonald’s CEO Chris Kempczinski trying the BIG ARCH™ burger on their very own menu.
If you haven’t watched it yet, please do so here.
At the 12-second mark, Chris said that he loved this ‘product’. Interesting choice of word, ehh?
He then proceeded by saying he is gonna do the tasting on camera, and promised that he would eat it for his lunch.
Hmm.
HOLY COW!
These were the words uttered in surprised as soon as he opened the burger box. Was he referring to how tempting the beef patty was, or was it his subconscious mind being baffled at the fact that he was about to bite onto this chemical abomination of slops, seed oils and artificial ingredients?
I wonder.
Alright. The moment of truth. That is so good. Mmm. That’s a BIG bite.
Is that a big bite, my fellow Medium readers?
I don’t know about you, but it looks like a meagre nibble Chris.
Only McDonald’s could do this type of burger, but it also is unlike anything else on our menu. It’s a delicious PRODUCT.
Hmm a product. Hmm. Well of course I get that it’s a business and it’s indeed by selling these burgers, they can be classified as products of the company.
But I can’t help but think maybe Chris is calling it a product because he knows damn well what this 50+ ingredient burger is composed of.
Let’s head over to the Big Arch official website to do a little digging.
So at first glance, there seems to be only 8 components that make up the infamous BIG ARCH.
We got the beef patty, the bun, the cheeses, the sauce, the lettuce, the onions, the pickle, and some more onions.
But wait not so fast. Let’s head down to the actual ingredient list.
Ok 100% pure beef is good. Although I have heard conspiracies around this. Is it all beef? I don’t know. No one knows really.
Ok here’s when it gets interesting. Look at the absurd amount of ingredients here!
Rapeseed oil. That’s strike one.
There ain’t nothing natural about ‘natural’ flavorings.
I don’t know about you, but I don’t think ingesting emulsifiers and thickeners are a good idea.
Our ancestors would be shedding tears if there were to find out.
The cheese is pretty horrible too. Really just a disgusting amalgamation of chemical slops.
The cheese I get from the shops are usually just made of milk, cultures and rennets. And occasionally sea salt.
And once again more vegetable oils, ‘natural’ flavouring and xantham gum.
Stuff we really shouldn’t be putting into our bodies. Stuff that would not exist in Nature.
I think a benchmark of measuring the goodness of any product is whether the CEO of the company actually uses the product for themselves and their family.
If they do, then there’s a high chance that the product does no harm to the customers.
What do you think?